Our Story

At Widway, we cater to the thrill-seekers who want to experience the ultimate adrenaline rush. Whether it's on water, land, or air, we have something for everyone who loves a challenge. We offer a range of water sports services, such as kitesurfing and foilboarding, that will make you feel the wind and the waves like never before. We also have electric skateboards, outdoor adventures, and stealth electric bikes that will take you to places you've never imagined. Our team of experts is passionate about providing you with the best service and guidance in the industry. We don't just sell products and services, we create memories that last a lifetime. If you're looking for an adventure that will blow your mind, look no further than Widway.
At Widway, we embrace the pursuit of passion, the quest for freedom, and the thrill of the unknown. We take pride in offering a wide range of world-class outdoor sports equipment, covering activities in the air, on land, and in the water. Our brand story began with an exciting journey.
In the summer of 1999, our founder, Sam Hansen, witnessed a breathtaking kiteboarding performance on a beach. Captivated by the unparalleled sense of freedom, he was determined to bring similar experiences to all adventure seekers. Thus, Widway was created as the platform to realize his vision and dreams.
Under Sam's leadership, a vibrant and passionate team came together, working tirelessly to establish Widway as an acclaimed outdoor sports equipment brand. Our team comprises experienced designers, engineers, and adventurers who possess in-depth knowledge of the technical and functional aspects required for sporting equipment.
Over the years, we have fostered close partnerships with adventure enthusiasts from around the globe. With a steadfast commitment to providing exceptional service, we continuously introduce innovative products to meet their needs. Whether it's the birdman soaring through the sky or the diver exploring the turbulent oceans, our equipment consistently delivers outstanding performance and durability.
As a brand committed to excellence, we value quality and attention to detail. Our products undergo rigorous quality control to ensure they withstand the most demanding challenges. We focus not only on functionality but also on design and comfort, allowing every adventurer to enjoy an unparalleled experience when using our gear.
Widway is also deeply committed to sustainable development and environmental conservation. We recognize the preciousness of natural resources and strive to incorporate eco-friendly materials and sustainable manufacturing practices in our product design and production processes. We aim to contribute to a better world for future generations through our efforts.
Our success is indebted to the trust and support of our customers. We extend our gratitude to every adventurer who chooses Widway, as their feedback and suggestions drive us to continually improve and progress. We will continue to listen to our customers' needs and provide them with exceptional products and unparalleled service.
At Widway, we are more than just an outdoor sports equipment brand—we are adventure partners. We soar through the blue skies, conquer challenging mountains, and explore the vast oceans together with you. Our goal is to create unforgettable adventure experiences, allowing you to feel the power of freedom and the passion of life.
Thank you for choosing Widway, and let us embark on a journey filled with excitement, challenges, and joy together!